Almost all Marketers who blog, has a blog signature at the end to every post they write. While some are easy and plain, others are rather flamboyant... And there are a few that are somewhat in between. But one thing that I noticed among the majority of the blogs I've seen is that they are not generating leads with they're signature.

Why Is Generating Leads With Your Blog Signature So Vital?

It's important because generating leads is the main purpose of your blog. You have to have your blog setup in a fashion so that it's optimized to do exactly that. That means, placing opt-in forms where ever you can that looks good, and/or, giving links to lead capture pages that looks good. Your blog signature is one of the best places to put a link to a lead capture page.

How You Can Generate Leads With Your Blog Signature

I change my signature regularly, but this one above is one of the signatures I rotate. If you notice, this signature is pretty simple... But what makes this signature so powerful is the post signature. It asks a simple, but powerful question. The link directs them to my MLSP lead capture page. I also have other signatures that links to other lead capture pages. Very soon, I will put a lead capture banner at the end of each post. Of course I will outsource this.

How To Set Up A Blog Signature

There are a couple of ways to do this. You can do it manually after every post. This is a plus, because you can do each one in different ways. However, from a time perspective, it's painful to do that, in my view, so I chose to use the WP Post Signature plugin. With this plugin, you can input HTML, as well as plain text. If you prefer to use HTML, you can use a HTML generator like SpiderWebLogic, set your blog signature up the style you like, then, click the HTML button, then, copy and paste the code into your WP Post Signature settings... And voila, she is done!!

Blog Signature: The Bottom Line

The bottom line is simple. As I stated earlier, the main objective of your blog is lead generation, so you must give your visitors MORE THAN enough opportunities to join your list. Almost everybody uses pop ups, and have an opt-in form at the top right hand corner, but I haven't noticed too many Online Network Marketers with a lead generating signature.

So, there you have it. I hope that you have found value in this post. Now that you've learned the advantages of having a blog signature that generates leads, you should be working on that as we discuss, if you haven't done so by now.

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